Make the content readable
Choose comfortable text sizes, generous line spacing, and clear contrast. Use short sections and meaningful headings so visitors can scan before they read.
Make the next step obvious
Use descriptive links and consistent navigation. Give forms useful labels, explain errors clearly, and show what happens after an action.
Respect different ways of browsing
Consider small screens, keyboard navigation, and motion preferences. Testing with real content and real people reveals issues that a polished mockup can hide.
